Author Archives: Samantha Pollock

About Samantha Pollock

I'm Samantha Pollock and I create, empower and inspire.

If Words Were a Hug

I would be lying if I said that this is how I expected my life to be. I’m grateful, but truthfully, most days I’m frustrated with myself. I can be so hard on myself, as if I could see the future when I was making decisions. I’m further along than many, but I’m far behind where I want to be. I’m in an endless cycle of burnout and exhaustion on this “journey” to figure out what actually matters to me. Healing isn’t always pretty. It’s not just hot baths, flights and flowers; some nights, it’s crying in the mirror and saying all the things that you want to hear from someone else, until you feel safe and loved. This is the result of one of those nights.


I love you.
I love you.
I love you.”
I’m sitting in front of the mirror. The room is illuminated by the dancing flicker of the flame from my chakra candles.
Green for my heart. Orange for my Sacral.
Nobody exists but me.
Nobody is coming to “save me”.
Tears fall, but I keep talking because I need to hear it to feel it.

I love you.
I love you.
I love you.
I forgive you.
I forgive you for the times you didn’t listen to your intuition.
I forgive you for putting the pleasure, joy, and well being of others ahead of your own.
I believe in you.
Today. Tomorrow. Every day.
Clear the noise and know that I am proud of you.”

As a smile spreads freely across my face and the salt of my tears touches my taste buds, I am reminded that all is well.

Let this be a reminder to you:
All is well. Though you may not feel it now, you are whole. You are loved. You are valued. Every day.

Contagious: Why Things Catch On

QUICK SUMMARY

There are many reasons that things catch on and go viral. Contagious: Why Things Catch On takes a practical dive into 6 key elements that make things interesting enough to share.

THE 6 ELEMENTS – STEPPS

  • SOCIAL CURRENCY
    • People crave societal approval. They want to be liked, but they also want to feel special and like they know something that others don’t
    • Word of mouth is a form of currency
    • Remarkability, exclusivity, and scarcity boost word of mouth by making people feel like insiders
  • TRIGGERS
    • Environmental reminders that keep you top of mind
    • Examples of triggers: Peanut butter makes you think of jelly; ketchup makes you think of mustard
    • Associating your brand with a specific trigger brings your brand to the top of consumer minds more often
    • Good triggers are those that are seen frequently, happen near where your desired outcome takes place, and are strongly associated with your product (not extremely broad/general)
  • EMOTION
    • “When we care, we share”
    • People share things that are interesting and/or useful
    • You want the emotion to trigger action (examples of emotions that result in action: rage, awe, excitement) so that your brand is shared
  • PUBLIC
    • It needs to be seen for social currency and triggering purposes
    • People do what they see others do because of social proof and herd mentality
    • Behavior is public, but thoughts are private so you need people’s actions to support your brand, idea, or desired outcome, not just their thoughts
  • PRACTICAL VALUE
    • People pass along practical, useful information
    • We measure value in relative terms meaning that we compare things to our reference points and expectations. If we expect a bill to be $400, but it is actually $100, we will be excited because it costs less than we expected; however, if it was $600, we would be upset because it costs more than we expected.
    • When setting prices or creating promotions, consider the consumer’s expectations and use the Rule of 100
  • STORIES
    • Narratives carry information
    • People dispute reviews on a website, but they are less likely to dispute a person’s story
    • Make your brand, product, or idea an integral part of the story to make sure that it doesn’t get left out of the retellings

The STEPPS don’t have to all be used at the same time to make something go viral, but the more that can be included, the better. This book was concise with limited redundancies making it a great resource for anyone interested in making their content reach larger numbers of people. I don’t usually read books more than once, but this book will stay on my bookshelf as a reference tool.

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Talk Your Shit

Have you noticed how often confidence is incorrectly labeled as arrogance or cockiness? As if your hard work, research, sleepless nights and failures didn’t exist and your accomplishments were all dumb luck. All that you’ve poured into your area of expertise gives you the right to speak with confidence and conviction. Don’t allow bystanders and nosebleed seat fillers to dim your light because there’s a reason they have time to be so critical – they’re WATCHING, not working. The people who are grindin’ and focusing on leveling up offer solutions and constructive criticism.

So.

I implore you. I beg you.

PLEASE, TALK YOUR SHIT!

You didn’t work this hard to be silent.

Flex!

Share your talents, knowledge, and hard work without shame or fear. Hold your head high and look “them” in the eyes while you talk your shit.


Talk Your Shit

I AIN’T RUNNING FROM NOTHIN’

For the first time in as long as I can remember, I’m not running. I’m standing with my face to the sun. On days when the sun doesn’t shine, I stand toe to toe with my fears. I question my attachments because what got me here won’t get me where I want to go.

Laying on the beach. Solo. The wind’s blowing wild, the birds are singing and the waves are crushing my insecurities. My toe’s fucked up, but the X-ray said it’s not broken so I sip my nasty beer and eat my delicious ham sammich. I wiggle my toes a little bit to make sure this moment of solitude and serenity is real. The twinge of pain that shoots up my foot confirms, shit’s real.

The sandwich is done. I’m in a bikini that fits better now than it did in 2013 when I bought it, but I still have belly to rub. I’m rubbin my belly, fantasizing about the life I’m creating and tossing around the revelation that I’m not running from anything. Instead, I took a beach day for myself because it’s what I wanted. I made it a solo day because I only wanted to be with me. Not because life is too heavy or because I’m scared to face reality, but because I wanted to enjoy a moment with my star player.

Smiling at the water. Salt on my lips.

I’m flowing to my purpose. I’m in alignment. I’m divinely positioned and it’s all making sense now. It’s me, myself and I against any issues and it’s not aggression, but a search for understanding that shapes my perception. Watermelon juice dripping off my chin. Ice cold Capri Sun quenching my thirst. Rubbing my fat ass belly on the beach.

I’m divinely positioned and I’m feeling just fine.

Moment of Silence

Moment of silence for the loves lost

at the hands of a woman

the hands of a man

who took it upon themselves to play God.

After the year and some change

of virus related loss,

pain and anguish ripping through families

leaving whole cities, states, countries and continents

frozen in fear, burdened and oppressed by sorrow

you have the audacity to take a knee on a neck

“mistake” your gun for a taser, even after

much training, even after releasing the safety

even after raising to aim and pulling the trigger

Don’t insult my intellect.

you have the nerve to murder at a traffic stop

pepper spray a uniformed soldier

assault your neighbor because you

can’t possibly believe that this black beautiful being

shares the same space and air as you.

The audacity. The gall. The fuckin nerve of you.

Moment of silence for the loves lost.

Moment of gratitude for the lives spared.

Peace, love and healing to those suffering from the trauma inflicted on us as loved ones, bystanders and witnesses.

Moment of silence because I’m tired of talking when I’m enraged and disgusted

because it’s a broken system and “reform” and “repair” aren’t enough for these discussions

since these systems are doing what they were created to do

and that was never to provide liberty and justice for all

when the men writing it saw my people as

property, savages, and less than a man.

Moment of silence because

folks are getting tired of this shit

and things go from talking to violence.

Thus,

I’ll observe this moment of silence.